SEO Services that drive results

Search Engine Optimisation (SEO) is more than just keywords and backlinks – it’s about finding your business by the right people, at the right time. At Lead Path, based in Macclesfield, Cheshire East, we specialise in smart, data-driven SEO strategies that improve your visibility and grow your traffic in a sustainable, honest, and measurable way.

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SEO: How it works

Our approach starts with a full technical SEO audit. We look under the bonnet of your website to spot performance issues, broken links, poor structure, and anything else that could be holding you back. From there, we create a tailored roadmap that includes on-page optimisation, content improvements, meta data updates, and mobile responsiveness – because if your website isn’t user-friendly, search engines will notice.

Link building is also a key part of our strategy. We focus on building high-quality, relevant backlinks that improve domain authority without the risk of penalties. Forget spammy tactics – we do SEO properly. We also monitor and adapt our strategies in line with changes to search engine algorithms, which means your rankings aren’t just short-term wins.

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SEO Tools: Technical & Analytical

We combine tools like Ahrefs, SemDash, Google Search Console, and Matomo to track your progress and keep everything transparent. You’ll get regular reports and clear insights into what’s working and what needs improving. We don’t hide behind jargon – we explain everything in plain English, and we’re always happy to chat.

Whether you’re a small local business in Cheshire or a global brand with complex needs, we adapt our SEO strategy to suit your goals, budget, and industry. No two businesses are the same – and neither are our campaigns.