PPC advertising that converts
Pay-Per-Click (PPC) advertising is one of the fastest ways to reach potential customers, but only if you know what you're doing. At Lead Path, we manage targeted, results-driven PPC campaigns across Google Ads, Facebook, Instagram, and more. We focus on getting the most out of every pound you spend by attracting the right audience, not just more clicks.
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Understanding your PPC goals is key
Our PPC services are all about ROI. We start by understanding your goals – whether that’s driving leads, increasing sales, or boosting brand awareness. From there, we build and structure campaigns that are tightly aligned with your objectives, your budget, and your audience behaviour.
We carry out thorough keyword research, competitor analysis, and audience targeting to make sure your ads appear in front of the right people at the right time. Every ad is written with precision, designed to grab attention and drive action, and we split-test variations to keep improving performance over time.
Tracking the PPC results
Tracking is key – we integrate tools like Reportz.io and Google Analytics to monitor conversions, cost-per-click, and return on ad spend (ROAS). You’ll get clear reports that show exactly where your money is going and what it’s delivering. We avoid vanity metrics and focus on what actually matters: results.
Whether you’re running local campaigns in Cheshire or launching nationally across the UK, we tailor every aspect of your PPC strategy. We manage everything, from ad creation and targeting to landing page optimisation and ongoing campaign refinement.
More from your PPC budget
Our clients appreciate our hands-on approach, transparent communication, and consistent focus on performance. If you’re tired of throwing budget at ads with little to show for it, let’s talk. We’ll help you cut waste, improve conversions, and turn PPC into a powerful growth engine.