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Magicman: Digital Marketing Transformation
Magicman 2018

Magicman: Digital Marketing Transformation

Magicman is the UK most accredited hard surface repair contractor, established in 1993 and trusted by 14 insurance companies and over 300 contractors across multiple countries. We were brought in…

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Client

Magicman

Year

2018

The Project

Magicman is the UK most accredited hard surface repair contractor, established in 1993 and trusted by 14 insurance companies and over 300 contractors across multiple countries.

We were brought in to restructure their website, overhaul their SEO strategy and set up a digital marketing function from the ground up. The website needed a complete rethink, with location-based and service-based landing pages built to capture local search traffic across the UK.

We implemented automated SEO reporting, restructured the site architecture for better crawlability, and built targeted content strategies for each service area. The results were significant: organic traffic increased substantially, social media engagement grew, and website conversions improved across the board.

Magicman has since expanded internationally, with projects across Europe, the Far East, Australasia and North America. The brand name has become so dominant in their sector that competitors have adopted similar names.

What We Did

  • 01 Website restructure
  • 02 Technical SEO audit and strategy
  • 03 Automated SEO reporting
  • 04 Digital marketing setup
  • 05 Content strategy
  • 06 Local SEO optimisation

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