Our Privacy Policy
Effective Date: 1 May 2025
At Lead Path, we are committed to protecting your data and respecting your privacy. This privacy policy outlines how we collect, use, and protect any information you provide using our website or services.
Who We Are
We are Lead Path, a digital marketing agency based in the UK. Our website address is: https://leadpath.co.uk.
What We Collect
We may collect and process the following information:
- Your name, company, and contact information, including email address and phone number
- Demographic information such as postcode, preferences, and interests
- Website usage data and analytics
- Other information relevant to customer surveys and/or offers
How We Use This Information
We use your information to better understand your needs and provide you with a better service, in particular for the following reasons:
- Internal record keeping and CRM purposes
- Improving our products and services
- Sending promotional emails and newsletters (with your consent) unless valid B2B marketing
- Contacting you for market research or feedback
- Personalising the website based on your interests
Legal Basis for Processing
We process your data under the following lawful bases:
- Your consent
- Performance of a contract
- Legal obligation
- Legitimate interests
How We Store Your Information
Your data is stored securely using industry-standard technologies. We take appropriate steps to prevent unauthorised access, disclosure, or misuse of your data.
Cookies
Our website uses cookies to analyse traffic and enhance user experience. You can control cookie settings through your browser. For more information, please refer to our Cookie Policy.
Third-Party Tools and Services
We may use trusted third-party services including (but not limited to): Google Analytics, FluentCRM, Amazon SES, Postmark, Matomo, and Lead Generation tools to assist in marketing, reporting, and data analysis. These providers have their own privacy policies, which we encourage you to review.
Your Rights
You have the right to:
- Request access to the data we hold about you
- Request correction or deletion of your personal data
- Withdraw consent at any time
- Object to or restrict processing of your data
- Lodge a complaint with the Information Commissioner’s Office (ICO) in the UK
Data Retention
We retain your data only as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law.
Changes to This Policy
We may update this policy occasionally. Any changes will be posted on this page, and where appropriate, notified to you by email.
Contact Us
If you have any questions about this privacy policy or your personal data, please contact us at:
Email: [email protected]