Privacy Policy

Last updated: 15 March 2026

LeadPath ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and share your personal data when you visit our website at leadpath.co.uk or engage with our services.

We are based in Macclesfield, Cheshire, UK and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

LeadPath is a digital marketing agency providing services including SEO, content creation, video production, email marketing, social media management, PPC advertising, custom app development, branding and graphic design.

• Website: leadpath.co.uk
• Email: [email protected]
• Location: Macclesfield, Cheshire, UK

What data we collect

We may collect the following personal data depending on how you interact with us:

Information you provide directly

• Contact form submissions: your name, email address, phone number, service interest, budget range and message
• Newsletter signup: your email address
• Email correspondence: any information you include when contacting us at [email protected]

Information collected automatically

• Technical data: IP address, browser type and version, operating system, device type, screen resolution
• Usage data: pages visited, time spent on pages, referring website, click patterns
• Cookie data: see our Cookie Policy for full details

How we use your data

We process your personal data for the following purposes:

• To respond to enquiries: when you submit a contact form or email us, we use your details to reply and discuss your project requirements
• To provide our services: managing client projects, delivering marketing campaigns and communicating project updates
• To send marketing communications: if you have opted in to our newsletter, we may send you updates about our services, insights and industry news
• To improve our website: analysing usage patterns to enhance user experience and site performance
• To meet legal obligations: maintaining records as required by UK law, including tax and accounting requirements

Legal basis for processing

Under the UK GDPR, we rely on the following lawful bases:

• Consent: when you opt in to our newsletter or submit a contact form, you consent to us processing your data for that purpose. You can withdraw consent at any time
• Legitimate interests: we process data to improve our services, website performance and to respond to business enquiries, provided this does not override your rights
• Contractual necessity: where we need to process your data to fulfil a contract or take pre-contractual steps at your request
• Legal obligation: where processing is necessary to comply with UK law

How we store and protect your data

Your personal data is stored securely on servers hosted in the UK. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, destruction or alteration. These measures include:

• SSL/TLS encryption on all pages
• Regular software and security updates
• Access controls limiting data access to authorised personnel only
• Secure, UK-based hosting infrastructure

How long we keep your data

We retain personal data only for as long as necessary for the purposes outlined in this policy:

• Contact form submissions: up to 24 months from your last interaction, unless an ongoing client relationship exists
• Newsletter subscribers: until you unsubscribe
• Client records: up to 6 years after the end of a project, in line with HMRC requirements
• Analytics data: anonymised and aggregated data may be retained indefinitely

Who we share your data with

We do not sell your personal data to third parties. We may share your data with:

• Service providers: trusted third-party tools and platforms we use to deliver our services, such as email marketing platforms, analytics tools, hosting providers and project management software. These providers process data on our behalf under appropriate data processing agreements
• Legal authorities: if required by law, regulation or legal proceedings
• Professional advisers: accountants, lawyers or other advisers acting under professional obligations of confidentiality

Third-party tools we use

Our website and services may use the following categories of third-party tools:

• Analytics platforms (to understand website usage)
• Email marketing platforms (to manage newsletter communications)
• Hosting and infrastructure providers (to serve our website)
• AI-assisted tools (to support content creation and workflow automation)

We ensure all third-party providers meet appropriate data protection standards.

International data transfers

Where possible, we keep your data within the UK. If data is transferred outside the UK (for example, through the use of cloud-based tools), we ensure appropriate safeguards are in place, such as standard contractual clauses or adequacy decisions recognised by the UK government.

Your rights

Under the UK GDPR, you have the following rights:

• Right of access: request a copy of the personal data we hold about you
• Right to rectification: request correction of inaccurate or incomplete data
• Right to erasure: request deletion of your personal data where there is no compelling reason for continued processing
• Right to restrict processing: request that we limit how we use your data
• Right to data portability: request your data in a structured, commonly used, machine-readable format
• Right to object: object to processing based on legitimate interests or for direct marketing purposes
• Right to withdraw consent: withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within one month.

Children's privacy

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

How to contact us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

• Email: [email protected]
• Website: leadpath.co.uk

Complaints

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Phone: 0303 123 1113