Email campaigns that deliver
When done properly, email is still one of the most effective ways to build relationships, drive conversions, and keep your audience engaged. At Lead Path, we create, manage, and optimise targeted email campaigns that help your business stay front of mind and turn leads into loyal customers.
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Deliver newsletters that engage
We don’t believe in spamming people or relying on outdated lists. We build segmented, personalised campaigns using FluentCRM for WordPress, backed by powerful deliverability through Amazon SES or Postmark. This gives you full control over your customer data while keeping sending costs low and engagement high.
Our email strategies include welcome sequences, newsletters, cart abandonment emails, re-engagement flows, and sales promos, all carefully timed and aligned with your wider marketing goals. We’ll also help you set up automation flows that save time and ensure no lead falls through the cracks.
Email Marketing execution
We design every email with your brand in mind. From sharp subject lines and personalised greetings to mobile-optimised layouts and clear CTAs, we focus on what gets opened, read, and clicked. We also run A/B tests, monitor performance, and tweak content based on the data to get you better results over time.
With tools like Independent Analytics and built-in reporting, you’ll get clear visibility into open rates, click-throughs, conversions, and ROI. We don’t just send emails, we build strategy, refine messaging, and make your email channel work harder for your business.
Delivering email results
Based in Macclesfield, we support businesses locally and across the UK, helping them cut through inbox noise and deliver value where it counts. If you’re ready to put your email list to work, we’re here to make it happen.
Email marketing that people actually want to receive, that’s our thing.
